Writers love to lampoon publishers, and vice versa. Here’s a nice parody Gert came across recently:
And we’re going to approach the customer demographically, we’re going to investigate him, examine him, and then we’re going to custom-service him. Consumer-friendly. Custom-tailored. Including the long-term unemployed, the hooligans. What goes for the mass media goes for publishing as well. We can only survive if we treat customers like an equal partner. If we stop haggling over the customer’s head about what is good and what’s not. Everyone can do anything these days. The customer and the writer collaborate. People have no time. No time for the newspaper, no time for books or for TV. We have to take that into account. We have to make books for people who have no time to read.
Arnon Grunberg, Tirza p. 143.