Do you think, in this age of alternative facts, that this is a good slogan for a department store?
Ambrose Bierce says a story is a narrative, commonly untrue.
And here’s some more Ambrose that seems to suit our times:
Truth: an ingenious compound of desirability and appearance.
Faith: belief without evidence in what is told by one who speaks without knowledge…
Ambrose Bierce, The Devil’s Dictionary